Showing posts with label Advantage. Show all posts
Showing posts with label Advantage. Show all posts

Tuesday, February 28, 2012

Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage

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Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage
Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage

Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage

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Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage Overviews

A fresh approach to succeeding with innovation, grounded in insights about rapidly changing customers, competitors and technologies

Written by a director at the award-winning global innovation firm frog design, this vital book shows business leaders and managers how to accomplish truly effective innovation in today's disruptive climate. Richardson shows how business is filled with "X-problems"- tough new challenges that present massive innovation opportunities, but also risks. Thriving in a world of X-problems requires harnessing four specific approaches: Immersion, Convergence, Divergence, and Adaption. Combining frog design's approaches with insightful analysis of companies such as Apple, BMW, Clif Bar, Google, Maxtor, and Salesforce.com, Richardson illustrates how to envision and realize successful new business ventures, products, and services.

  • Provides a process for translating customer insights into relevant innovations, accompanied by case studies (many of them richly described from frog's own experiences)
  • For the first time, gives real guidance on connecting products, software and services into ecosystems that are actually compelling to customers
  • Shows how to facilitate bringing multiple perspectives to understanding a problem domain, as well as how to manage an innovation portfolio over time

Innovation X is an essential guide for companies seeking to create growth and differentiation in increasingly competitive markets..../ Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage / gillette mach3



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Monday, December 12, 2011

Strategic Marketing: Creating Competitive Advantage

Strategic Marketing: Creating Competitive Advantage

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Strategic Marketing: Creating Competitive Advantage


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The second edition of Strategic Marketing examines the key aspects of traditional marketing strategy and provides an assessment and synthesis of recent thinking. Drawing on Porter's strategic-analytic framework in relation to marketing decision-making, the authors provide a coherent structure, allowing students to understand the theoretical foundations of the subject. A wealth of pedagogical features enhances the learning experience; such as abstracts of journal articles to introduce students to primary sources of information and encourage further reading. A diverse range of case studies, including cases on brand value and budgets, enable students to understand the application of marketing strategy in a real-life context.

The text focuses on the key theme of creating and sustaining competitive advantage, articulated through the following framework:
Where are we now?
Where do we want to be?
How will we get there?
Did we get there?

This framework provides students with the tools and techniques to assess the role of marketing strategy in an organization and to evaluate its impact and contribution.

The book is accompanied by an online resource center providing additional resources for both students and instructors.

For Instructors:

* Additional case studies, including the London Olympics
* Guide to discussion questions
* Case analyses and teaching notes
* PowerPoint slides
* Answers to case questions
* Group assigments and tasks
* A test bank of questions
* Suggested clips and videos on strategic issues
* Abstracts and links to recent articles/thinking

For Students:

* Internet exercises
* Key themes and further reading
* Web links.../ Strategic Marketing: Creating Competitive Advantage / gillette mach3...Read more


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